
Evidence-Based Investment Insights: Financial Gurus and Other Fantastic Creatures
Explore what research says about active investing, market experts, and why consistently outperforming the market remains such a difficult challenge.
As autumn kicks into gear, financial decision-making is probably not top of mind. You may be more accustomed to planning around deadlines such as December 31 or April 15. But fall is an important time to take a fresh look at your health insurance.
For Affordable Care Act (ACA) Marketplace plans, open enrollment runs from November 1 through December 15 for coverage beginning January 1. Miss that window and you can still choose a plan until January 15, but your coverage will not start until February 1. Meanwhile, employer plans have their own enrollment periods, which may occur at different times, but frequently in the fall as well.
Faced with a long list of plans and prices, it can be tempting to stick with the devil you know and re-enroll in your current plan. But plan details change every year, and so do your needs. Consider taking a few minutes to review the options available. Here are some things to keep in mind.
A common mistake when choosing a health insurance plan is basing the decision solely on the monthly premium. That is understandable. The premium is a bill (or a deduction from your paycheck) you need to pay every month, even if you only see a doctor once a year for a checkup. But your actual costs may depend on several factors.
Consider also:
Ultimately, choosing a plan is a balancing act: weighing the up-front premium against potential medical expenses down the road. If you are young and in good health, a high-deductible plan with a lower premium might make sense, given the statistical likelihood that you will not need major medical care in a given year.
But someone with ongoing healthcare needs might be better off paying a higher monthly premium in exchange for a lower deductible and out-of-pocket maximum. A plan with a $500 monthly premium is cheaper than one costing $750 until you have a medical emergency, and find yourself facing a daunting pile of healthcare bills.
America’s employer-based health insurance system can leave people uncovered during job transitions, prompting special exceptions to the open enrollment period. Under COBRA, you can continue coverage on your previous employer’s plan for a limited time, but you will pay the full monthly premium plus a 2% administrative fee because your former employer no longer contributes its share.
For many people, another option is buying a plan through the ACA Marketplace. Losing employer-based health coverage generally triggers a special enrollment period, giving you 60 days after losing coverage to enroll. In many cases, you can also enroll during the 60 days before your coverage ends. When your new employer-sponsored insurance begins, you can cancel the Marketplace plan, or you may decide it is better than the plan offered at work, especially if you qualify for a subsidy.
If you are applying for a subsidy, be sure to factor in your total income from both jobs when estimating your eligibility. If your actual income is higher than estimated, you could receive more financial assistance than you are ultimately eligible for, so you may have to repay the full difference when you file your federal tax return.
Also, speaking of owing the government money. If you are joining a new employer’s plan that automatically contributes to a health savings account (HSA), make sure those contributions, plus any previous HSA contributions you made this year, will not push you over the annual contribution limit. In 2026, the annual contribution limit for HSAs for an individual with self-only coverage is $4,400 and $8,750 for family coverage. These limits apply to total contributions across all your HSA accounts. If you are married, family HSA limits apply to spouses’ combined accounts.
Open enrollment gives you a chance to make sure your health insurance still fits your needs. Take time to compare premiums, deductibles, provider networks, prescription coverage, and potential out-of-pocket costs before making a decision. This can be a lot of work. But we are here to help. Reach out if you need help evaluating how your options fit into your budget or broader financial plan.
This post was written and first distributed by The Writing Company.
DISCLAIMERS
This material is intended for general public use. By providing this material, we are not undertaking to provide investment advice for any specific individual or situation, or to otherwise act in a fiduciary capacity. Please contact one of our financial professionals for guidance and information specific to your individual situation. This is not an offer to buy or sell a security.
Shore Point Advisors is an investment adviser located in Brielle, New Jersey. Shore Point Advisors is registered with the Securities and Exchange Commission (SEC). Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. Shore Point Advisors only transacts business in states in which it is properly registered or is excluded or exempted from registration. Insurance products and services are offered through JCL Financial, LLC (“JCL”). Shore Point Advisors and JCL are affiliated entities.

Explore what research says about active investing, market experts, and why consistently outperforming the market remains such a difficult challenge.

Explore the differences between investing, speculation. and gambling, and why understanding risk is essential to making sound long-term financial decisions.

Explore why reacting to daily market news can work against long-term investment discipline, and how evidence-based investing focuses on what investors can control.

Explore how market pricing and group intelligence shape investment decisions, and why evidence-based investors work with market forces rather than against them.