James Fay Shore Point Advisors


Following a 25-year career in Law Enforcement, James Fay brings his work ethic, discipline, and enthusiasm to the private sector. James entered the financial services business in 2005 after witnessing, firsthand, the abuse and lack of education that law enforcement officers were shown when attempting to implement financial products. As an Account Representative with a fraternal order, he developed a passion for educating and assisting police officers, and their families with their financial protection needs.

Drawing upon those 10 years of experience, James is currently the Senior Vice President at Shore Point Advisors. As a financial advisor he is focused on helping law enforcement officers with making educated financial decisions that will directly affect their retirement. James specializes in the areas of protection, asset management and financial planning.

James Fay Shore Point Advisors
James Fay Shore Point Advisors
James Fay Shore Point Advisors
Shore Point Advisors - Jersey Shore Financial Advisor - Brielle New Jersey

Shore Point Advisors is an independent registered investment advisor, meaning we are not affiliated with a broker-dealer. As a fiduciary, we have a legal obligation to put the client’s best interests first, including before our own compensation.

Shore Point Advisors

Office Location

402 Higgins Avenue
Brielle, NJ 08730

Phone: (732) 876-3777
Fax: (732) 292-1900
Email: info@shorepointadvisors.com


Days Open: Monday through Friday
Hours Open: 9:00 a.m. to 5:00 p.m.


  • Money Guide Pro including full balance sheet review
  • Financial goal planning
  • Social Security maximization strategies
  • Protection Assessment including life and property/casualty insurance
  • Estate planning evaluation
  • Collaboration with CPA’s and attorneys
  • Education funding strategies
  • Beneficiary review on investment accounts and life insurance
  • Calculation to establish emergency reserves
  • Portfolio analysis of outside held accounts
  • Annual employer 401k/403b/457b review and education
  • Customized model portfolios
  • Tax loss harvesting (when considered advantageous)
  • Roth IRA conversions (when considered advantageous)


  • Quarterly review meeting (10-15 minute telephone or virtual meeting)
  • Annual financial planning review meeting (approximately 1 hour)
  • Investment consultation as needed
  • Portfolio monitoring if held at Shore Point Advisors
  • Online client portal and mobile app
  • Client vault for important document storage
  • Quarterly market reports
  • Bi-weekly email newsletter


A strong investing foundation is the key to navigating your way through times of market volatility. We encourage you to read through our Financial GPS as a reminder of our core philosophies at Shore Point Advisors.

Within the latest edition of our Financial GPS, learn more about topics such as Important Questions to Ask Your Financial Advisor, Key Principals to Improve Your Odds of Financial Success and Key Fundamentals for Investors.

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